Product delivery, out of the box
The whole product lifecycle.
Already running.
Building your product takes weeks. Making it something customers can use takes a year.
That year shouldn’t exist.
So every stage between your idea and your first invoice is already running the moment you register — and we help you build the product too. Your code runs wherever you host it; Apiway is everything around it. Here is what happens in your first five minutes ↓
API first. Everything Apiway does is an API — so your payment provider takes the money from it, your monitoring watches it, and your own tools and agents drive it, with nothing to re-key.
▶ Watch it: from sign-up to a live API in under five minutesNo spec yet? Try it with the sample Library API already in your marketplace — or tell it what you are building, like “a notifications API”, and Apiway designs the contract for you, with every recommendation already applied.
Product Delivery
already running
01. Design
Your contract, to your standards
Describe what you are building and Apiway drafts the contract with every recommendation applied — or bring your own. Standards are checked as you design, not afterwards.
02. Protect
Guarded from the first request
Like a web application firewall with no learning mode: the rules come from your contract and your service levels. Drift protection checks what runs against the plans, like a building inspector. And like a smoke alarm, not a fire report, you are warned first — of abuse, of delivering less or more than your contract promises, of promising more than you can carry — and before any change, you see who it would reach.
03. Access
Who can reach what
Every customer, person and AI agent gets their own credentials, scoped to what they bought or were given — OAuth2, OIDC, zero trust — checked on every call, at the edge and service to service inside your cluster, and revoked the moment they should not have them.
04. Service levels & revenue
What you promise, and what you earn
Plans your customers choose on the numbers you promise — limits and quotas enforced on every call, risks raised as they happen — and usage ready to bill.
Product delivery
How do I take my product to market?
The route is already built.
Sign up and you have a gateway, an authorisation server, a developer portal and design assistance — plus 20+ APIs you can use for your own product — from the first click. That is the route, every stage of it, and it is running the moment you sign up.
Your route to market — included at every tier
Design
Say what you are building. Get a contract designed to best practice, with recommendations.
More → 02Live as a mock
Running at your address with realistic data per customer. Customers integrate today; your backend takes over later, same address, same credentials.
More → 03Service levels
Like a fair-use policy that enforces itself: plans with the limits, quotas and numbers you promise, from the first call. Warned before you promise more than you can carry.
More → 04Customers sign up
In your portal, each gets credentials for the plan they chose. Every subscription is a vote for what you build next.
Docs → 05Protected
Every call checked: who is calling, which customer, what they are entitled to. Anything else never reaches you.
More → 06Build it
The contract becomes the work for your team or AI agents. Every deployment checked against it, like a building inspector against the plans; drift warned before a customer notices.
More → 07Versions
A breaking change is refused onto a version customers are calling. It becomes a new version beside it.
Docs → 08Billing
The hard part of charging is knowing what each customer owes. Done, from every call, with quotas enforced. Your payment provider only takes the money.
More →Governed at every step — not audited afterwards
Evaluating the technology? See how each step maps to the standards underneath →
0
Already joined up
Not a set of parts to connect together. Everything arrives working with everything else, your AI assistants included. Nothing to buy separately and nothing to set up before you start.
~2 min
Your own login
Client credentials and a discovery URL. That is the whole security setup — no migration, no new accounts.
~5 min
Your own infrastructure
Whatever you already run on. Nothing about your product changes because the plumbing did.
It is already running
The moment you press register: a gateway configured for you, your developer portal live, and access control and risk management already switched on. Your product has somewhere to live before you have written anything.
Every API on Apiway, from the first click
Everything we run Apiway on is yours from the first click — design, mocking, metering, credits, risk management, a check of who any change would reach before you make it (like seeing who is downstream before you close a road), and access control — plus the public APIs other companies publish here. The only API we keep back is the one that administers Apiway itself. You build on exactly what we build on.
Your AI agents, already connected
MCP reaches every API you are subscribed to, through your own subscriptions. Agents get their own identity, their own permissions and a record of everything they did — by default.
Your customers sign themselves up
They get credentials and start using your product through the same flow that just signed you up.
Is this for you
Your app, your customers, their AI.
One API serves them all.
Every product is an API, and your own app is its first customer: its screens call the same API your customers' systems and their AI agents do. So "API or app?" is never the question — it is always both, built once, under the same rules.
Think of your product as an app or a dashboard? Underneath, it is an API — and your app is simply its first consumer, beside your customers’ systems and their AI agents.
People who click
Your own website or app — the first consumer of your API. Every screen you build is asking for the same thing underneath — so it is one of your customers too, and it gets treated like one.
Systems that call
Your customers' own software, connecting to yours directly. This is the part companies usually have to build from scratch, one customer at a time.
AI that asks
An assistant acting for one of your customers, on their permissions and nobody else's. It arrives able to use what you sell without you doing anything extra.
And what your customers get
Your first customers are your reputation.
What they built against stays true, the promises you make hold, and no one reaches what they were not granted — from their first call.
Your first customer’s first outage, broken integration or abuse is the one they remember. From day one, Apiway protects your API and the customers who depend on it: the service levels you promised are enforced, drift is caught before it reaches them, attacks are stopped before they reach you, and you are warned before you promise more than you can carry.
What they built against stays true
They integrate once per major version. Versions are controlled for you: a breaking change is refused onto a version they are calling and becomes a new version beside it. Like a building inspector checking the building against the plans, every deployment is verified against the contract automatically, and if what is running drifts from what you published and promised, you are warned before it becomes a broken commitment. Live traffic is checked too, without slowing it: a field you promised that is missing, or data you never declared slipping out, is flagged as it happens.
Promises you can keep
Most tools tell you after a promise is broken; Apiway stops you making promises you cannot keep — and coming: the numbers themselves, recommended from evidence of what your API actually delivers. Like a fair-use policy that enforces itself, each customer’s plan carries its limits and quotas, enforced on every call, under a ceiling that protects the service as a whole. One customer’s surge is held to its own plan instead of slowing everyone else. Capacity is checked before you sell it, you are warned when what you have promised outgrows what the service can carry, and you are warned as traffic nears its limits — before anything is refused, not reported by a customer weeks later.
No one reaches what they were not granted
Every call is checked for who is calling and what they are entitled to before it reaches you. Access nobody approved never arrives.
Speed gets you your first customers. This is what keeps them.
The real cost
Six tools and a year of glue. Or one platform.
An authorisation server, a portal, billing, monitoring and version control each work on their own. Making them agree as your product changes is the year — on Apiway they are one thing, already agreeing. It works like an architect's drawing that the builders, the inspectors and the estate agent all work from.
Assembled
Months of integrationApiway
Day oneSame parts. The difference is the lines between them — who draws them, who maintains them, and who is responsible when one of them stops agreeing with the others.
The decision already made
Already run a gateway?
Apiway runs on it.
Kong, Azure APIM, Apigee, Tyk or Zuplo — keep what you run, and move one API at a time. Nobody has to be talked out of anything. What we do ask is what that decision actually bought you.
What the large vendors sell is capability. Capability is not a working thing. It is a thing that works once you have bought what it runs on, hired the people who know it, and connected it to everything else you own — and those people stay on the payroll for as long as it does. It is why the licence is never what it ends up costing.
It also settles exactly one thing: who carries the traffic. Designing the product, governing what changes, onboarding the customers, charging them and proving all of it to an auditor arrive unsolved whichever name is on the invoice — each of them another capability, with another team behind it.
So make the safe choice on the traffic. Apiway is the part that is already joined up, on the day you sign up, with nobody to hire.
We have done it the other way
A year. That is what it took us, on top of one of these, to build the three things it did not come with — how customers get their own keys, what each of them is allowed to reach, and how a release actually reaches the gateway.
The gateway itself was running in the first week. The year was everything else. That year is what you are being handed, finished, on the day you sign up.
Have not picked one? You do not have to yet. One arrives with you when you sign up, and the work you do on it comes with you if you move.
Platforms Apiway runs on — not customers
The same contracts, the same governance, the same customers and the same invoices, on whichever one you are on. Changing your mind about the vendor is a change to where your traffic runs, not a rebuild of how your company works.
And the address stays yours. Your customers call a domain you own, not one of ours — so the thing they wrote down, configured and got approved internally is not something we are holding. That is the part most platforms quietly keep.
How it sits on top →5 min
Specification to a live, secured, metered API
Because nothing needs setting up — the gateway, portal and access control are running when you register. Already running an API? It is sellable in the same five minutes.
Watch it →1
Thing to buy, instead of four or five
Gateway, authorisation server, portal, design, mocking, metering and risk in one subscription.
Line by line →0
Breaking changes a consumer did not opt into
A breaking change is refused onto a version consumers are calling. It becomes a new version beside it, and they move when they choose.
How it is enforced →0
Specialists you have to hire to run it
On our hosting, running the platform needs no platform team — there is only one part. Self-hosted, you run it; connecting it to your own systems is ordinary development work.
What it replaces →Built to the standards you are held to
Evidence as you run, not assembled afterwards
Your customers are protected by default — at the speed you choose.
Governance is on from your first deploy, with nothing extra to pay. Nothing reaches your customers that would break their integration or go beyond what they bought. It starts with a review step, and who signs off is up to you: switch it to automatic for a two-person team, or name reviewers for a bank.
Auto-Approve
For startups and fast-moving teams. Deploy instantly whenever the design tests and OWASP scans are green — your customers are still protected.
Single Sign-Off
The SaaS standard. Automated scans must pass, followed by a manual authority review from a designated Product Owner.
Multi-Stage Template
For high-value APIs. Requires sequential approval from Security, Architectural, and Business stakeholders with full audit logging.
Compliance
Compliance evidence,
produced as you run.
GDPR, NIS2, DORA and the AI Act ask who could reach what, and who approved it. Apiway records it as you run, so the questionnaire is already answered. GDPR applies the moment you hold one EU customer’s personal data. NIS2 applies across essential and important sectors and down their supply chains — and DORA reaches you the moment you sell to a bank, whose regulator makes them ask you for the evidence. It is produced as you run, so their vendor questionnaire is already answered.
Evidence As It Happens
The AI Act asks for Article 12 logs and Article 13 transparency records. Apiway keeps them on every decision, as it happens — not reconstructed afterwards.
Data Sovereignty
Who may call which operation, on whose behalf, under which grant and approved by whom — and every refusal, with the rule that caused it. When you are asked who could reach personal data, the answer already exists.
Bank-Grade Resilience
The ICT risk evidence a financial entity has to produce, generated as the work happens rather than assembled for an audit. Resilience testing on every release, and every third-party dependency recorded with what it can reach.
Critical Hygiene
What an "Essential Entity" has to show for identity governance and supply chain risk, recorded per request and per dependency. You still own the obligation; what you no longer own is proving it after the fact.
And you can take all of it with you.
Every decision, approval and change we record on your behalf is yours to read whenever you want it — not a report we produce for you on request, and not something you have to ask for. That is the same thing an auditor reads, so checking us and leaving us are the same piece of work. Keep your own copy whenever suits you.
Who may use what
Apiway is your authorisation server.
You issue nothing.
Your users sign in with Auth0, Entra, Okta or Google; Apiway issues every token and decides, on every call, which customer and which operations. Your customers get their own credentials. Anything else you put your product behind will tell you it supports secure sign-in. That is true, and it means: you bring the thing that hands out the credentials, you configure it, you connect the two, and you run it from then on. Cheaper products skip it and give every customer the same kind of key — which cannot say what that customer is allowed to do, and cannot tell your own software who is calling.
Here it is already running. A customer signs themselves up and is issued their own credentials, limited to exactly what they bought. Nobody on your side does anything.
Issued, not configured
Nothing to stand up, connect or operate, and nobody to hire who knows how. We have built this part by hand twice, on two different commercial gateways — a year each time, and it still did not join up with how releases were shipped.
Your software knows who is calling
Every call arrives with a verified token, so your code always knows which customer and which person is calling — and that can never come from the request itself. Apiway never reads your data, and a call without the right grant never reaches it. Your existing staff login works alongside it, unchanged. And none of this means a new gateway: Apiway runs on the one you already have — Kong, Azure APIM, Apigee, Tyk or Zuplo — so adding it is a change to what your gateway enforces, not a migration of your traffic.
Limited to what they bought
Each customer reaches the parts of your product on their plan and nothing else, checked on every single request rather than trusted.
See what you earn, what you spend,
and what breaks if it goes.
The APIs you sell and the services you build on sit in one place, under the same rules — with what each one earns, costs, and depends on.
What you sell
Your products, from the first sketch to a customer paying for them — designed, released and priced in one place.
What you build on
The services you depend on — payments, logistics, whatever you pay a bill for — subscribed through the marketplace and held to your approvals, not theirs.
Nothing hidden
Every dependency a team took is visible, whoever it came from. No integration nobody knew about, and no invoice nobody can explain.
AI agents as customers
AI agents get their own identity,
permissions and record.
Through MCP, agents reach your APIs with their own subscriptions — metered, governed and audited like any other customer.
Same Lifecycle. New Surface.
Manage MCP servers through the same product lifecycle as REST APIs. Publish the spec, deploy through the gateway, subscribe agent consumers, enforce governance. One platform for every API surface.
Programmatic. Governed. Audited.
Agents discover APIs in the marketplace, request subscriptions, and authenticate—all programmatically via the API-first platform. Full governance approval before a single call is made.
Quality is the Trust Signal.
Compliance scoring and design recommendations act as the trust layer for autonomous consumers. Agents consume only quality-assured, governance-approved APIs from the marketplace.
How the work gets planned
Your whole team, and their AI,
on one source of truth.
Decisions, standards and context live in Apiway, so every developer and every AI assistant builds on the same ground.
From a specification to the work items.
The OpenAPI spec generates tickets in your team's chosen board — Jira, Azure Boards, Linear, GitHub Issues — each with verification criteria attached and operation-level deployment routing. Design becomes work becomes shipped artefact, traceably.
Personas. Principles. ADRs.
Personas, principles, ADRs, and agent rules at the tenant level — not in someone's chat history. Every developer (human or AI) ships against the same architectural context. New hires start at speed. Auditors get a real artefact. And your documentation builds itself as the architecture takes shape — every principle you set, decision you record and design you approve becomes part of it, instead of a wiki written after the fact.
Claude. Cursor. Copilot. Devin.
Single-vendor team plans (Anthropic Teams, Cursor team, Copilot Enterprise) lock you to one tool. Apiway is the cooperation surface above any AI tool — your team chooses, the platform stays the same.
Under the hood:
your contract and your service levels, enforced on every call.
Protection comes from your contract, limits and quotas from your service levels — no learning mode, no rules to write.
Advanced Edge Protection
Enterprise-grade protection including OWASP Top 10 mitigation, Spike Arrests, and intelligent Rate Limiting at the edge.
SLA to OAS Mapping
We automatically map your business SLAs onto technical Quotas. Define your product limits in the design, and let Apiway enforce the spike arrests.
Full Release Management
Semantic versioning and lifecycle controls. Partners integrate against a realistic stand-in before your service exists — and when it arrives it takes over at the same address, with the same credentials. Partners before the backend →
What it takes to build this yourself
Months of engineering for sign-in, tenancy, a portal and billing — then the people to keep it running. On Apiway it is one subscription.
Manual Engineering
-
✕
3-4 Months Development
Building custom OIDC, Tenant Logic, and Portals.
-
✕
Ongoing Salaries
The people who build it, then keep it running for as long as the product lives.
-
✕
Security Liability
Manual JWKS/Token validation increases risk of breach.
Gateway Platform
-
!
Staff Burden
Architects, platform engineers, designers, and evangelists required to operationalise the capability.
-
!
Tech Burden
Portal, Auth Server, CI/CD pipelines, onboarding flows, and governance processes — assembled separately.
-
!
Unmeasured Until It's Too Late
Without knowing who each cost belongs to, the true cost of delivery remains invisible to the business.
The Apiway Engine
-
✓
The Programme, Already Built
Gateway, Auth, Portal, Governance, Onboarding, Billing — already done.
-
✓
Included in Subscription
One subscription, instead of the people and the parts it replaces.
-
✓
No Bottleneck
Self-service by design. Your teams deliver APIs without waiting on a platform team.
Revenue, margin and what it costs to run
What your product could earn you.
One hire you never make pays for it.
No SRE or DevOps team to keep it running, and no second stack underneath it to buy and maintain. Serving traffic does draw on your credits, but at a fraction of a unit per call and with no separate charge per environment — so volume grows what you earn far faster than what you owe.
AI assistants included
They get their own identity, their own permissions, a limit on what they can use, and a record of everything they did — without you building any of it.
Start free.
Live the moment you sign up.
Check it yourself
- You are set up straight away — gateway, authorisation server, portal and risk management running the moment you register.
- Your API is live as a mock at your address within minutes.
- A customer signs up and gets credentials for their plan.
- Service levels and version protection are already on.
Continue
From idea to live product
Design, release, govern and bill as one flow — so the team you have delivers what used to take a department.
Read more →Where it runs
Run it hosted, run it yourself, or run the gateway inside your own cluster. Your obligations, not ours.
Read more →Get Started
What the first hour looks like, from a specification to something a consumer can call.
Read more →